Here's your big chance! Win your own BOWLFULL OF HAPPINESS! A couple of weeks ago I was having lunch with friends, Lisa Wheeler and Hope Vestergaard. Hope suggested that my picture book HOW TO POTTY TRAIN YOUR MONSTER would probably generate more big, hairy sales in Target if it were strategically placed in the diaper aisle.
A little cross-marketing. Of course!
So, that got me thinkin' - in this tough economy, authors & illustrators need all the help they can get. Why not try a little cross-marketing?
Number of calories in a sprinkle donut? 300. Number of calories in ARNIE THE DOUGHNUT ?ZERO.
I'll have the #17, The Ultimate Porker, a #3, The Totally Tuna - and what the heck, throw in jumbo kosher dill pickle and a copy of FRANKENSTEIN MAKES A SANDWICH while you're at it.
Cross-marketing campaigns wouldn't just benefit the book industry. Think of how many more life jackets stores would sell if a copy of BRIDGE TO TERABITHIA were tucked neatly into the straps.
I will post them periodically throughout the month of September. One lucky winner will win their very own frolicsome colony of Sea Monkeys! Haven't you always wanted a monkey? "So eager to please, they can even be trained!"
Hmmm...I wonder if they can be trained to write a novel...???